Mission

TO BRIDGE THE GAP BETWEEN

FUNDAMENTAL BUSINESS CONCEPTS AND THE CREATIVE GENIUS

OF BEAUTY PROFESSIONALS AROUND THE WORLD. 

Vision

A PARADIGM SHIFT IN THE

BEAUTY PROFESSIONAL'S PERSPECTIVE

FROM A VOCATIONAL HOBBYIST TO THAT OF A

SMALL BUSINESS ENTREPRENEUR

Core Values

RESPECT THE EDUCATION

provide valuable information, resources, and tools

RESPECT THE BUSINESS

to strengthen one's ability to build a profitable business

RESPECT THE CRAFT

using the specific skill set, talents, and abilities

RESPECT THE PERSON

of our primary focus, the beauty professional